Where to Buy Groceries in Asunción, Paraguay
A Foreigner’s Supermarket Survival Guide
In this article, I'll tell you which supermarkets you can go to stock up your pantry if you're in Asunción. Paraguay is a freedom country, and I love freedom. But as they say with freedom comes responsibility. And in this case, the responsibility is to actually look at the labels. You can get the healthiest things here for NADA, Zilch, but you can also get a lot of crap. So look at the label and find the products that suit you.
I would love to tell you that we are like plants that live only on sunlight and water and photosynthesis, and although sunbathing is important, I'm afraid that's not the case. 😅
And if you're coming from abroad... SPOILER: everything is cheap! Economic freedom comes with low prices. Welcome to this part of the world, where food is so important that even if there's a family fight, all it takes is for someone to say “let's eat!” for everyone to sit down without arguing. Because no argument is worth more than a good home-cooked meal.
So, let's get to it!
🛒 SuperSeis
This is one of the best-known supermarkets in Asunción, with many branches throughout the city (Recoleta, Villa Morra, Ycuá Satí, Mburucuyá, etc.). Some stores are larger than others, but they all have the basics. Note: Not all of them are open 24/7, so if you get a craving at midnight, you'll have to wait. But don't break your diet!
A plus: if you don't feel like cooking, don't worry, there's ready-to-go food. From full lunches to desserts. Literally, you just have to choose and they'll even heat it up for you.
There's also a mini section for household items and some clothing (when I say mini, I mean like an aisle). And as if it were something extraordinary to find food without additives and things that aren't really food, of course there's a healthy section, which you'll see because it's clearly marked with green everywhere.
🧰 Luisito Hypermarket
Luisito is a mix between a supermarket and a bazaar. You go for meat and end up leaving with socks, shampoo, a flashlight, and who knows what else. It has everything: hardware, clothing, household items, pet supplies... and food, of course. It's also one of those places where you buy something you didn't even know you needed... or find the perfect duplicate of a more expensive product. It's not open 24/7, it closes at 9 p.m., and there are two in Asunción: one by the Hippodrome and another in San Vicente. There are always promotions, so it's worth stopping by, even if it's just to browse.
The meat section is good—it's just as good as a neighborhood butcher shop—and you can find everything from chicken to a nice rump steak. As for clothing, much of it is made of materials such as polyester, nylon, or viscose, but curiously, the underwear is usually 95% cotton. If you come with clothes that can't withstand the Paraguayan heat, here you can find something decent, nice, and cheap. And if your budget is tight, this is the place for you. Same product, different brands, and some cost half as much. Example: Maizena cornstarch for 6,000 PYG and another brand for 3,000 PYG.
🏪 Biggie
This is probably the first thing you'll see when you arrive in Asunción. There's one on almost every corner, with large, medium, and express versions... and they're all open 24/7. If you're in a hurry to find something for a romantic dinner and the night gets more interesting than expected, relax: there's almost always a Biggie Farma next to.
It doesn't have its own butcher's (at least the ones I've visited), and it's smaller than SuperSeis or Luisito, but it has all the basics. Pro tip: the homemade brownies are amazing, ingredients 10/10. If you go into a Biggie and don't try them... you're missing out.
Now, although the place may seem “modest,” beware: Biggie is considered one of the most expensive supermarkets in Asunción. Of course, if you're earning euros or dollars, it's still very affordable, but locally, you feel the pinch. Even so, because of its convenience and hours, it saves more than one person.
🛍️ Real Villa Morra
It's close to the Villa Morra Shopping Mall—or rather, the Mariscal Shopping Mall—and, as far as I know, it's the only one in Asunción (although I can't swear there aren't others out there). What I can assure you is that it's not open 24/7 and closes at 10 p.m.
It's a large supermarket, with shopping carts visible from outside and enough space to shop without bumping into people. If you have a backpack or bag, you have to leave it in the lockers. It has everything from a mini bazaar (perfect for buying those little things you always forget) to a small restaurant section for a quick bite to eat. Not as varied as SuperSeis, but it does the job.
Fancy an air fryer? They sell those too. For around 550,000 PYG (~61 EUR), you can take one home. The deli, butcher, and bakery sections are well stocked. You can buy bread “in bulk,” and the wine and liquor section is so well designed that it's a pleasure to look at. My favorite, to be honest.
Key fact: outside, there are almost always people selling fruit—strawberries, bananas, grapes, oranges—at better prices than inside the supermarket. In general, the supermarket has a good variety, many offers, and the prices are quite reasonable.
🍷 Casa Rica
This is one of the fanciest supermarkets in Asunción. To give you an idea, someone on X (Twitter) said: “When an Argentine enters Casa Rica for the first time, will they feel like a North Korean arriving in Seoul?” Anyway... the internet being the internet. But yes, the place is impressive.
Everything is well organized, clean, spacious, with pleasant aisles. And the best part? It has its own café on the second floor. There you can have a coffee (not my favorite, to be honest) or eat something more elaborate, like a chorizo steak medallion.
It's in the Laureles neighborhood, on España and Molas López. If you're in Recoleta, the closest one is about a 10-minute drive or a 27-minute walk away (the one in Laureles). It has parking, so if you're driving, you're all set.
Casa Rica is for you if:
- You care more about quality than price
- You have a car or don't mind ordering an Uber
- You live nearby
- Or you just want to treat yourself It's not the cheapest, but for a gourmet treat, it's worth every penny.
The VS
| Product | SuperSeis (PYG / EUR) | Biggie (PYG / EUR) | Real Villa Morra (PYG / EUR) | Hipermercado Luisito (PYG / EUR) | Casa Rica (PYG / EUR) |
|---|---|---|---|---|---|
| Bacon (1kg) | ₲ 95k / €10.6 | ₲ 89k / €10 | ₲ 79k / €8.7 | ₲ 61k / €6.8 | ₲ 97k / €11 |
| Beef round (1kg) | ₲ 60k / €6.6 | ₲ 60k / €7 | ₲ 59k / €6.5 | ₲ 55k / €6.1 | ₲ 68k / €7.5 |
| Eggs (30) | ₲ 30k – ₲ 50k / €3.3–€5.5 | ₲ 30k – ₲ 36k / €3–€4 | ₲ 34k – ₲ 45k / €3.8–€5.0 | ₲ 30k – ₲ 33k / €3.3–€3.6 | ₲ 36k – ₲ 45k / €4–€5 |
| Lactose-free milk (1L) | ₲ 9k / €1 | ₲ 9k / €1 | ₲ 9k / €1 | ₲ 8k / €0.9 | ₲ 8k / €1 |
| Pear (1kg) | ₲ 14k / €1.5 | ₲ 11k / €1.3 | ₲ 12k / €1.3 | ₲ 12k / €1.3 | ₲ 14k / €1.6 |
| Tahiti lime (1kg) | ₲ 10k / €1.1 | ₲ 8k / €0.8 | ₲ 8k / €0.9 | ₲ 7k / €0.8 | ₲ 11k / €1.3 |
| Rice (1kg) | ₲ 7k– ₲ 17k / €0.8–€1.8 | ₲ 5k – ₲ 27k / €0.6–€3 | ₲ 6k – ₲ 27k / €0.6–€3 | ₲ 7k– ₲17k / €0.8–€2 | ₲ 10k – ₲ 27k / €1.5–€3.4 |
| Yellow corn flour (P.A.N) | ₲ 19k / €2.2 | ₲ 17k / €2.2 | ₲ 19k / €2 | Not Found | ₲ 25k / €3 |
| Sunflower oil (1500ml) | ₲ 40k / €4.4 | ₲ 40k / €4.4 | ₲ 27k / €3 | ₲ 27k / €3 | ₲ 40k / €4.5 |
| Olive oil (250ml) | ₲ 35k / €4 | ₲ 33k / €3.7 | ₲ 51k / €5.7 | ₲ 34k / €3.7 | ₲ 45k / €5 |
| Peanut butter 230g (Nuts&Fit) | ₲ 21k / €2.5 | ₲ 21k / €2.5 | ₲ 216k / €2.5 | ₲ 19k (Dul-Crear) / €2.2 | ₲ 21k / €2.4 |
| Fine Himalayan salt 250g | ₲ 9k / €1 | ₲ 9k / €1 | ₲ 20k (500g) / €2.2 | Coarse sea salt (250g): ₲ 4k / €0.5 | ₲ 26k (500g) / €3 |
🍋 Bonus: Fruit (and cheaper!)
If you come from a country where a mango costs 4 or 5 euros, you'll cry with happiness here. I recommend buying fruit at Mercado 4 (I talked about this in another article—click here), where there is more variety and lower prices. You can also buy it from street vendors; it's usually fresher and much cheaper than at the supermarket.
📌 Keep in mind
All prices mentioned are as of July 2025. And as is the case everywhere, the same product can have different brands with different prices. So it's up to you whether you grab the first thing you see or take your time to check what you're buying. In addition, prices may vary slightly depending on the promotions available at each supermarket.
🧾 In summary...
BUY GROCERIES IN ASUNCIÓN is neither difficult nor expensive (unless you want it to be).
There's something for every taste and budget: from the most elegant Casa Rica to the Biggie on the corner that saves you at 3 a.m. with lactose-free milk and magical brownies (and no, it's not because of our friend Juana 😅).
And although I may be missing other supermarkets that are also worth visiting—don't worry, I'll add them in future articles. For now, I hope this guide gives you a good first map to find your way around, save money, and eat well. Over time, you're sure to find your favorite stores, your trusted brands, and even the grocer who greets you by name.
If this article was helpful, save it or share it with someone who just moved here and doesn't even know where the pasta aisle is yet. Because we're here to eat well... and share the info 😉🍽️